2015 Winner Profile

AIG Travel

Project Description:
AIG Travel, an AIG company, offers travel insurance solutions and global assistance. AIG Travel's patented C3 technology platform -- C3 is short for Connect, Customize, Convert -- allows airline partners to customize insurance offerings for their customers and maximize revenue. With C3, AIG Travel can provide travelers with real-time quotes on insurance products in more than 70 countries. After the airline partner connects to AIG Travel and sends a passenger's itinerary, the C3 platform customizes an offer for the traveler based on selected criteria -- instead of a one-size-fits-all policy -- and helps to convert the sale. The C3 technology platform also provides performance dashboards, analytics and 24/7 support. The system has exceeded revenue expectations and boosted profitability from larger clients.
Project type:
Enterprise Architecture
Business Functions:
Research and Development, New Product or Market, Sales
Business Goal:
Strategic Impact or Competitive Advantage
Ellison Scudder, CIO
Jeff Rutledge, CEO, AIG Travel
Houston, Texas
Revenue (2014):
$68.7 billion
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