2015 Winner Profile

CUNA Mutual Group

Project Description:
Tackling one of the biggest retirement fears of Baby Boomers -- having adequate lifetime income -- led CUNA Mutual to develop an animated, interactive tablet application for annuity income planning. The $13 billion diversified financial services company created its iDIA system to simplify the sales process, using gamification-like visuals to create a financial illustration of the customer's lifetime retirement "paycheck." The sophisticated actuarial mathematics involved are mercifully calculated behind the scenes with a high-performance, in-memory computing model. Within nine months of iDIA's launch, CUNA Mutual reached its $20 million sales target for deferred income annuities, and a 31 percent jump in the number of advisors selling the annuity products.
Project type:
Mobile or Wireless
Business Functions:
New Product or Market, Sales, Customer Service or Support
Business Goal:
Customer Impact
Tim Peterson, SVP & CIO
Robert Trunzo, President & CEO
Madison, Wis.
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