2015 Winner Profile

General Motors Co.

Project Description:
There are many ongoing activities at GM designed to set a new standard for vehicle safety. To this end, GM is assembling cross-functional teams that are building technology platforms, consolidating data and constructing business intelligence capabilities. GM is merging global quality, safety, call center and vehicle data – which includes millions of records spanning close to two decades – into several petabytes of storage within an enterprise data warehouse. GM is applying text analytics to its records to recognize linguistic patterns that may indicate the bud of a safety concern, thus transforming manual processes into automated processes. GM also is implementing predictive analytics to identify trends associated with vehicle safety incidents. Through the use of the latest data analytic tools and integration of numerous data sources, the company is working to identify and manage potential safety concerns quicker and more efficiently.
Project type:
Business Intelligence or Data Analytics, Customer Service or Customer Relationship Management (CRM), Databases or Data Warehouse
Business Functions:
Manufacturing, Customer Service or Support, Engineering
Business Goal:
Customer Impact
Randy Mott, SVP & CIO
Mary Barra, CEO
Detroit, Mich.
Revenue (2014):
$155.93 billion
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