2015 Winner Profile

HDFC Standard Life Insurance Co.

Project Description:
HDFC Life, India's leading long-term life insurance provider, developed the MyMix application as a powerful suite of tools for sales representatives. The application supports personalized client presentations with easy-to-comprehend illustrations showing the benefits of complex insurance products in various scenarios. The application was built after much research: competitive analysis, sales personnel feedback and customer requests. The focus was on improving the customer experience with tailor-made solutions; enhancing the sales process by producing multiple financial scenarios in real time; and solving problems such as customer difficulties in understanding the complexity of insurance products and cash flows.
Project type:
Collaboration Tools, Enterprise Architecture
Business Functions:
Sales
Business Goal:
Strategic Impact or Competitive Advantage
CIO:
Thomson Thomas, CIO & VP, Business Systems and Technology
CEO:
Amitabh Chaudhry, CEO
Headquarters:
Mumbai, India
Industry:
Insurance
Revenue (2014):
$1.946 billion
Website:
www.hdfclife.com
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