2015 Winner Profile

PPG Architectural Coatings

Project Description:
PPG has developed an in-store digital color kiosk to help consumers select the paint colors for their home decor projects. PPG's big-screen kiosk lets consumers view more than 2,000 colors in the PPG palette to discover the ideal design for any room. The integrated digital workstation provides tools that enable customers to explore color options, to scan color chips and brochures with a barcode reader to view color on a larger scale on the screen, and to receive swatches and images of virtually painted rooms at home via email to view later. The kiosk is Internet-enabled for two-way communication and includes built-in analytics to allow PPG to measure consumer interaction and improve the overall user experience.
Project type:
Business Intelligence or Data Analytics, Mobile or Wireless, Cloud Computing Services or Software as a Service (SaaS)
Business Functions:
Marketing, Sales
Business Goal:
Strategic Impact or Competitive Advantage
Werner Baer, VP of IT
Charles Bunch, Chairman & CEO, PPG Industries Inc.
Pittsburgh, Pa.
Revenue (2014):
$15.36 billion
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