2015 Winner Profile

Southwest Airlines Co.

Project Description:
At the time of its merger with AirTran 2011, Southwest Airlines did not have any systems or business processes to support international sales or operations. A key part of Southwest's new International Program was to integrate the Amadeus Altea Passenger Service System (PSS), which had not previously been used by a U.S.-based carrier, into Southwest's operations. From a technical perspective, the international program required the integration of that Amadeus PSS, deployment of over 20 new supporting systems, integration of over 30 systems using several different integration technologies, and enhancements in more than 80 existing systems. From a business perspective, the program included over 500 new business procedures and training for over 7,500 front-line employees. The result is that Southwest completed its AirTran merger by retiring AirTran systems, and has international sales and operational systems so that it can expand its network beyond the lower 48 states.
Project type:
Databases or Data Warehouse, Enterprise Architecture, Virtualization
Business Functions:
New Product or Market, Marketing, Sales
Business Goal:
Strategic Impact or Competitive Advantage
Randy Sloan, SVP & CIO
Gary Kelly, Chairman, President & CEO
Dallas, Texas
Hospitality, Travel and Leisure
Revenue (2014):
$18.61 billion
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