2015 Winner Profile

Synchrony Financial

Project Description:
Synchrony Financial, a consumer finance company, has developed a suite of mobile apps, including mApply (which lets shoppers securely apply for credit on their mobile devices) and mService (which lets customers pay bills and service their accounts on their mobile devices). The company also has a digital version of a credit card for mobile payments and is committed to working with all third-party digital wallets, such as Apple Pay, Android Pay and Samsung Pay. Plus, Synchrony is working with GPShopper to offer an expanded suite of solutions for retailers that integrate credit more easily into the shopping experience with personalized offers, mobile payment capabilities and loyalty programs. Many of these developments and enhancements originated in the company's Innovation Station team, which is focused on emerging technology, ideation and agile development of new products.
Project type:
Mobile or Wireless, Collaboration Tools
Business Functions:
New Product or Market, Marketing, Customer Service or Support
Business Goal:
Strategic Impact or Competitive Advantage
Carol Juel, SVP & CIO
Margaret Keane, President & CEO
Stamford, Conn.
Financial Services
Revenue (2014):
$12.73 billion
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