2015 Winner Profile

The Coca-Cola Co.

Project Description:
The Bridge is a unique commercialization program for startups that today acts as a bridge between the Israeli entrepreneurial community and major global markets, including the U.S., Europe, Africa/Eurasia and the Pacific. The Bridge identifies startups with technology solutions that are ready for market and that fit one of five core themes: consumer engagement, consumer retail, supply chain, marketing innovation and health/wellness. The program cycle lasts six months and provides the selected startups with in-depth marketing training, access to experienced business mentors and a connection to Coca-Cola business sponsors and customers. The Bridge program has introduced 10 different companies and technologies to over 400 different people, resulting in over 22 proof-of-concepts or pilot projects in more than 24 countries.
Project type:
Videoconferencing or Telepresence
Business Functions:
New Product or Market
Business Goal:
Strategic Impact or Competitive Advantage
Ed Steinike, SVP & Global CIO
Muthar Kent, Chairman & CEO
Atlanta, Ga.
Retail, Wholesale or Distribution
Revenue (2014):
$46.0 billion
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