2015 Winner Profile

Verizon Wireless

Project Description:
The SMART Application, a feature available with the My Verizon Mobile app, uses device-location technology to enable customers who opt in to make informed decisions by viewing product reviews and store features. Moreover, it integrates with the Verizon Wireless point-of-sale system to predict why the customer is visiting the retail stores and offers a customized greeting and expedited check-in. The SMART Application also enables self-checkout when purchasing accessories in the store. Since the launch of the SMART Application, Verizon Wireless has seen an increase in self-service accessory purchases in its stores.
Project type:
Business Intelligence or Data Analytics, Customer Service or Customer Relationship Management (CRM), Mobile or Wireless
Business Functions:
Sales, Customer Service or Support
Business Goal:
Customer Impact
Shankar Arumugavelu, VP of Information Systems & CIO
Daniel Mead, President & CEO
Basking Ridge, N.J.
Revenue (2014):
$87.6 billion
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