2016 Winner Profile

Vision Source

Project Description:
Following a period of growth, Vision Source was in need of a scalable technology platform to support its 3,200 franchises. The initiative included a gamification model to provide online training and certifications; a business intelligence solution to surface insights and key business metrics; a financial planning tool for independent optometrists; and a core CRM system to manage its franchises. As a result, member offices that participated in the gamification initiative saw an 8.3 percent growth to their top line revenue 4 percent higher than the industry average. In addition, the integrated customer service platform helped boost the franchise retention rate to 98 percent and grew franchises by 11 percent.
Business Functions:
Accounting & Finance, Customer Service or Support, Marketing, Sales, Other
Business Goal:
Competitive Advantage, Customer Experience, Strategic Impact
Satish Dave, SVP & Chief Information Officer
Jim Greenwood, CEO
Kingwood, Texas
Healthcare (e.g. Medical Services, Pharmaceutical, Biotech)
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