2016 Winner Profile

UBL Fund Managers

Project Description:
UBL Fund Managers invested in new project dubbed "imPro." This project came into existence in 2013 and with over 95 percent of the project fully executed by 2015 the mission was to provide investment management and investment advisory services that would enable their clients to achieve their financial goals. The overall project included the development of a mobile phone app that would integrate back office enterprise applications to empower customers to manage their portfolios digitally. It also included the implementation of a CRM system for better sales management, as well as the integration of other in-house developed Front, Middle and Back office systems. With the implementation of the new imPro system, UBL has experienced growth across the board including a 54 percent growth in its customer base, and more than a 90 percent increase in revenue since 2013.
Business Functions:
Accounting & Finance, Customer Service or Support, Sales
Business Goal:
Competitive Advantage, Customer Experience, Strategic Impact
CIO:
Muhammad Rehan, Chief Technology Officer
CEO:
Mir Muhammad Ali, Chief Executive Officer
Headquarters:
Karachi, Sindh
Industry:
Financial Services (e.g. Banking, Broker and Dealers, Exchanges)
Website:
www.ublfunds.com.pk
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