2016 Winner Profile

Rodale Inc.

Project Description:
Rodale needed to standardize across the board with everything from their site designs, the technology architecture, each content type, various publishing workflows, and external content distribution for each of Rodale's websites and digital products. As a result of the project the Unified Content Management Platform (UCMP) was born. Challenged with consolidating and migrating nearly one-hundred individual websites, blogs, and non-managed documents across multiple technologies into a common solution. To this they leveraged the open-source Drupal platform hosted on Amazon's AWS and managed on Acquia. By implementing the UCMP, Rodale was able to increase traffic across all sites by 46 percent while increasing site registration by 80 percent and unique visitors by 11 percent.
Business Functions:
IT, Other
Business Goal:
Competitive Advantage, Customer Experience, Financial Impact, Operational Impact, Strategic Impact
Beth Buehler, SVP, Digital
Maria Rodale, Chairman & Chief Executive Officer
Emmaus, Pa.
Media (e.g. Publishing, Broadcasting, Advertising or PR)
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