2016 Winner Profile

Collegiate Licensing Company

Project Description:
Collegiate Licensing Company (CLC) realized several years ago that universities did not have the resources available to effectively manage their brands. Representing nearly 200 of the nation's top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA, CLC is entrusted with protecting, promoting, and growing each of their partner's identities and brands. To continue their commitment, in 2014 CLC created the industry's first data analytics platform which now provides analysis of the $4.6 billion collegiate retail market places. By committing to the decision to use all available data to help their partners, today CLC's partners know every aspect of their brand and are able to make strategic decisions to enabled continued growth in that brand.
Business Functions:
Accounting & Finance, Marketing, Sales
Business Goal:
Competitive Advantage, Financial Impact, Strategic Impact
Wesley Richard, VP, Innovation and Operations
Cory Moss, SVP and Managing Director
Atlanta, Ga.
Sports & Entertainment
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