2016 Winner Profile

AT&T Entertainment Group

Project Description:
AT&T's Digital Entertainment Responsive Web Design (RWD) encompassed a transformation of people, process and technologies. Shifting to a value-driven, continuous delivery and collaborative work environment combined with the implementation of a simplified, three tier asset service architecture has revolutionized its digital entertainment product. The company's RWD provides an experience that delivers video streaming, remote recording and treats all authorized visitors to an online experience designed to provide access anytime, anywhere and on any device. This strategy enables a single code base to support all devices and supports UI changes without impact to the back end.
Business Functions:
IT, Marketing, Sales
Business Goal:
Competitive Advantage, Customer Experience
Michael Benson, Chief Information Officer - AT&T Entertainment Group
Randall Stephenson, Chairman and CEO
El Segundo, Calif.
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