2017 Winner Profile

Air Black Box Company Ltd

Project Description:
Air Black Box Ltd. (ABB) is a dedicated multi-carrier booking system. ABB's first product, the Air Connection Engine (ACE), allows any airline to cross-sell another airline's full product line within its own online sales channels and within its own branding. With ACE airlines can form alliances with each other, combining routes and products that are then sold under one brand in a unified and integrated online shopping environment — in any of 13 languages and any currency. Airlines with limited route networks can now connect to partner networks for complex itineraries with multiple legs to additional destinations without sacrificing brand or identity. ABB's second product, AirADD, provides complete flexibility in the sale of ancillary products, including bags, seats and meals as well as priority service in the terminal or on board. As part of a larger service bundle, AirADD can easily align disparate products from cooperating airlines.
Business Functions:
IT, Supply Chain or Logistics, Other
Business Goal:
Supply-Chain Impact
Paul Addy, General Manager
Timothy O'Neil-Dunne, Head of Product
London, United Kingdom
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