2017 Winner Profile

Eczacibasi Consumer Products Group

Project Description:
After revamping its IT team in 2014, Eczacibasi Holding embarked on a project to restructure its Consumer Products Group, which had been run as five separate reporting companies. The project combined these five companies with different backgrounds, cultures, processes and systems on one SAP platform and other integrated systems. The company's goals included the ability to manage the Consumer Products Group as one operation by restructuring the processes to serve the groups' strategic targets; to relieve business people of redundant work caused by dispersed systems and different processes; and to implement organizational changes faster and less expensively (i.e., acquire, establish or sell a company/operation). As a result of the restructuring the company increased the net sales of the Consumer Products Group by 19.3 percent, from $272 million to $325 million in the first year. Additionally, the new agile and sustainable system met 100 percent of the group's business and legal requirements.
Business Functions:
Accounting & Finance, Sales, Supply Chain or Logistics
Business Goal:
Competitive Advantage, Customer Experience, Financial Impact, Operational Impact
Hilmi Kocak, Consumer Products Group CIO
Hakan Uyan, Group President
Istanbul, Turkey
Retail, Wholesale or Distribution
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