2017 Winner Profile

Herc Rentals

Project Description:
For an equipment rental company like Herc Rentals Inc. missing a quarter tank of gas here or there may not seem like a big deal. Spread that over 100,000 pieces of equipment in the field across a year and it equates to millions of dollars. Although the company had been using sensors for various purposes over the years, it asked Cognizant, its business and technology adviser, for help in combining its sensor equipment with a robust telematics platform to address numerous issues with tracking equipment and optimizing operations. Herc then focused on re-architecting the company's ProControl online application (Internet of Things/telematics and logistics program) with an intuitive user interface. The goal: to create a unified view of telematics data to help employees utilize new capabilities to remotely manage the location and availability of equipment. In part, the solution provides real-time monitoring of equipment asset status, indicating inefficiencies like under-utilization and misuse. With an effective and accurate means of tracking how and where rental equipment is being used, Herc can offer flexible subscription/chargeback models to its customers.
Business Functions:
Asset Management or Maintenance, Sales, Supply Chain or Logistics
Business Goal:
Customer Experience, Operational Impact, Strategic Impact
Richard Marani, CIO
Larry Silber, President and CEO
Bonita Springs, FL
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