2017 Winner Profile

Intel Corp.

Project Description:
Teaming up with Intel's sales and marketing organizations and business units, Intel IT helped lead a multiyear, cross-organizational investment to create a unified customer-centric digital experience for Intel's B2B customers. Intel cleaned up, enriched and aligned legacy customer data across multiple repositories. Intel IT also connected a massive volume of customer behavior and profile data across the entire buying cycle and unified hundreds of business processes and several design centers and other portals across our business units. Using marketing automation tools and embracing customer centricity, Intel IT streamlined the buyer's journey with Intel, including awareness, consideration, purchase and support. The work has increased Intel's ability to scale to new markets and customers, enabled Intel's sales and marketing organizations to initially realize over $500 million in revenue and improved customer satisfaction. Additionally, Intel IT transformed the company's ability to funnel leads from marketing into the sales pipeline and to nurture those leads to drive increased engagement and customer success.
Business Functions:
Marketing, Sales
Business Goal:
Customer Experience
Paula Tolliver, Corporate Vice President, Chief Information Officer, Information Technology
Brian Krzanich, Chief Executive Officer
Santa Clara, CA
Computer Hardware
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