2017 Winner Profile


Project Description:
Maven is a new car-sharing service from General Motors that combines and expands the company's multiple mobility programs under one single brand. Maven customers experience seamless smartphone and keyless integration with the vehicles. Customers use Maven's app to search for and reserve vehicles by locations or car types and unlock the vehicles with their smartphones. The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4G LTE wireless. Each vehicle provides an ownership-like experience with the convenience of car-sharing. Maven has grown at breakneck speed in 2016, launching multiple markets and services. Everything at Maven is technology enabled to create the best customer experience in car sharing. Maven's pricing starts at $6 per hour and includes insurance and fuel. As Maven grows, the team plans to use innovative ways to connect personally with customers.
Business Functions:
Marketing, Sales
Business Goal:
Customer Experience
Gregg Hansen, CIO, Maven car/ride sharing
Julia Steyn, Vice President, Urban Mobility, General Motors
Warren, MI
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