2017 Winner Profile


Project Description:
The SimpleTire IT team utilized artificial intelligence, machine learning and big data to elevate business in the corporate environment by providing predictive and prescriptive analytics to enable decision-makers to better position themselves relative to an uncertain future. Through the deployment of a suitable business intelligence architecture, coupled with appropriate home-grown analysis tools, IT provided a framework for advanced statistical analytics. This framework helped to explain the operational past, and also enabled SimpleTire's business leaders to accurately predict future business outcomes. This project is a great example where IT was driving the business. IT pointed out flaws in the business models, re-allocated the funds and directed the business toward opportunities previously unknown to the marketing, operations, customer care and finance departments. This project elevated the IT team from being an order taker to a strategic partner of the business and ultimately to a level where IT was driving the business strategies by creating areas of opportunities.
Business Functions:
Accounting & Finance, Customer Service or Support, Marketing, Sales
Business Goal:
Competitive Advantage, Customer Experience, Financial Impact, Operational Impact
Chiranjoy (CJ) Das, Chief Information Officer
Andrew Chalofsky, CEO
Trevose, PA
Retail, Wholesale or Distribution
View All 2017 Winners »