2017 Winner Profile

University of Oklahoma, The

Project Description:
In 2016, the University of Oklahoma's IT department was challenged to deliver on two seemingly conflicting business priorities: save money by deriving efficiencies from operations; and improve student satisfaction/retention by leveraging digital technologies. The university accomplished both goals in one effort by divesting itself of a vendor-provided horizontal portal and developing a new, highly-personalized digital experience platform. The purpose of the new platform is to save students' time by reducing complexity as they navigate the student life cycle, including looking up and registering for classes, searching for and accepting financial aid/scholarships, paying bills and requesting transcripts. The new digital experience platform is a part of the university's retention efforts with a focus on simplifying university business processes so that students don't miss critical deadlines, such as applying for financial aid, that can cause them to leave the university. This year, Oklahoma University achieved its highest freshman retention rate in history, 90.2 percent.
Business Functions:
Business Goal:
Operational Impact
Loretta Early, University Vice President and Chief Information Officer
David Boren, President
Norman, OK
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