2019 Winner Profile

BlueCross BlueShield of Tennessee

Project Description:
The health insurer devised a new approach to sourcing data insights, tapping sources only available to it and allowing earlier availability of information. Account executives can now proactively communicate with clients about cost effects of changes to the Blue Cross Blue Shield network, and medical directors can assess current and future high-cost scenarios for care management and intervention strategies before they even occur.
Business Goal:
Competitive Advantage
CIO:
Sherri Zink
CEO:
JD Hickey
Headquarters:
Chattanooga, Tennessee
Industry:
Healthcare
Website:
https://www.bcbst.com/
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