2019 Winner Profile

PVH

Project Description:
The PVH Digital Assistant mobile app allows global retail associates for Calvin Klein and Tommy Hilfiger to boost their productivity, increase sales and enhance the in-store consumer experience. Leveraging artificial intelligence, augmented reality and cloud-enabled services, the Digital Assistant can answer consumer queries in five languages, look up inventory, and provide product information. Retail associates also share best practices on how to sell specific products and real-time consumer feedback. It's early going but results so far are impressive: Increased sales of products that can be shipped, ordered or simply purchased at nearby stores, increased knowledge base of sales associates and decreased onboarding time of sales associates in stores.
Business Goal:
Competitive Advantage
CIO:
Eileen Mahoney
CEO:
Manny Chirico
Headquarters:
New York, NY
Industry:
Fashion
Website:
https://www.pvh.com/
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