2019 Winner Profile

Estée Lauder

Project Description:
Whiff allows the company to interact with consumers through their smartphone camera and, in an average of three seconds, delivers a customized fragrance recommendation. Previously, to better understand fragrance consumers it was common for them to fill out long surveys or travel store to store, testing multiple scents before finding the right match for themselves or for others. Developers used computer vision AI to transform a user's image into descriptive words, and then into natural language processing algorithms.
Business Goal:
Customer Experience
CIO:
Michael Smith
CEO:
Fabrizio Freda
Headquarters:
Long Island City, New York
Industry:
Manufacturing
Website:
https://www.esteelauder.com/
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