2019 Winner Profile

Medical City Healthcare

Project Description:
In response to the ongoing opioid epidemic, as well as to new policies and regulations, Medical City Healthcare recently completed a clinical study using virtual reality (VR) to ease hospital patients' pain and anxiety. This non-drug alternative immerses patients in a relaxing virtual reality environment that offers a distraction from physical and emotional discomfort. Patients begin treatment at the hospital using a personal VR headset, which they can then take home after discharge to continue their pain management. The patient pairs their own smartphone with the VR headset, selecting and downloading a VR application from a menu of options. In the pilot study, 35% of patients reported reduced pain, and 62% reported a reduction in anxiety.
Business Goal:
Customer Experience
Leah Miller
Sam Hazen
Coppell, Texas
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