2019 Winner Profile

Choice Hotels International

Project Description:
The choiceEDGE project was the largest technology project in the company's history and delivered a global central reservation system (CRS) purpose-built for the cloud. The new system delivers real time availability, rate, and inventory information to internal systems and external partners for almost 7,000 hotels in 40 countries and territories. Choice developed new machine learning-enabled features, products, and processes with the goal of providing more personalized services for customers, using trend analysis paired with data analytics to identify systems issues, and interpreting and resolving those issues without human intervention. Choice's single-property shopping service is performing roughly 50% faster than it was on the legacy CRS, and unintentional overbooking incidents are down by 70%.
Business Goal:
Competitive Advantage
CIO:
Brian Kirkland
CEO:
Patrick Pacious
Headquarters:
Rockville, MD
Industry:
Hospitality
Website:
https://www.choicehotels.com/
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