2019 Winner Profile

Nobel Pharmaceuticals

Project Description:
The company implemented a global CRM and marketing system to run the sales and marketing operations of 1,300 employees in 20 countries. It helps segment healthcare pros and pharmacies; tracks order entry, fulfillment, and sales expenses; provides business intelligence; and manages the deliveries of drug samples. It allows employees to make better decisions with data and provide deeper analysis, helps transform the less mature processes used in some foreign markets to align with headquarters, provides a more intuitive interface, and allows the sales team to work offline.
Business Goal:
Competitive Advantage
CIO:
Özgür Ulutas
CEO:
Hakan Sahin
Headquarters:
Istanbul, Turkey
Industry:
Pharmaceutical
Website:
http://www.nobel.com.tr/
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