feature6 most underhyped technologies in IT — plus one that’s not dead yetAI has sucked all the air out of the room of late, but the tech that makes AI possible, keeps the business humming, and advances the core mission of IT and the business too often goes overlooked, unused, and underfunded.By Mary K. 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Here's why, and how it will impact customers.By Anirban Ghoshal Jul 13, 2023 5 minsCRM SystemsEnterprise Applicationsnews analysisWhat is Oracle’s generative AI strategy?Oracle’s three-tier strategy to take on rival cloud service providers — AWS, IBM, Google Cloud, and Microsoft — includes its OCI Supercluster, partnership with Cohere, and addition of generative AI assistants to its SaaS offerings.By Anirban Ghoshal Jul 06, 2023 6 minsIT StrategyIT StrategyIT StrategynewsIBM to buy Apptio for $4.6B to help companies optimize IT spendThe Apptio acquisition will help IBM compete with rival cloud services providers such as AWS, Google Cloud, Microsoft and Oracle, which offer their own expense tracking tools.By Anirban Ghoshal Jun 26, 2023 4 minsTechnology IndustryFinance and Accounting SystemsMergers and AcquisitionsnewsAWS invests $100 million in new Generative AI Innovation CenterThe new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology.By Anirban Ghoshal Jun 22, 2023 2 minsGenerative AIArtificial IntelligenceEnterprise ApplicationsnewsInformatica acquires Privitar to boost data access managementThe acquisition will augment Informatica’s IDMC platform, which will combine Privitar’s data access management capabilities along with Informatica’s Claire AI engine to automate application of policy-based privacy and access controls.By Anirban Ghoshal Jun 14, 2023 2 minsGenerative AIArtificial IntelligenceData ManagementnewsNetSuite ERP gets account reconciliation feature from Oracle Fusion Cloud EPMThe new feature, which is expected to automate the reconciliation process for all balance sheet accounts and improve global auditability, was built on Oracle’s Fusion Cloud Enterprise Performance Management.By Anirban Ghoshal Jun 14, 2023 2 minsNetSuiteOracleEnterprise Applicationsnews analysisWhat is Salesforce AI Cloud: Should you subscribe?Salesforce is stressing trust and security features as it unveils its new AI Cloud, but it's not very different from existing offerings, and analysts feel there could be few takers for the pricey AI cloud starter pack.By Anirban Ghoshal Jun 13, 2023 8 minsGenerative AICRM SystemsArtificial IntelligencenewsSalesforce' Marketing and Commerce GPT to help build personalized servicesThe new generative AI based services take advantage of the company’s Data Cloud and proprietary Einstein GPT, Salesforce said.By Anirban Ghoshal Jun 08, 2023 5 minsSalesforce.comGenerative AICRM SystemsnewsSalesforce CEO Benioff shakes up executive team with new hires Six months after the company lost its co-CEO and announced it was laying off 10% of its global workforce, Salesforce’s top team is undergoing a major personnel change.By Charlotte Trueman Jun 07, 2023 3 minsTechnology IndustryEnterprise Applications Show more Show less View all Resources whitepaper Realizing the Promise of Personalized Promotions through AI and Machine Learning Are you tired of hearing about the potential of personalized promotions, but never knowing how it does actually work ? 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