CIO Magazine: March 1, 2015

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CIOs Have to Learn the New Math of Analytics

Today's data-driven business runs on the almighty algorithm. But if you're not careful, those geeky formulas can stir up legal and ethical trouble.

Loyalty Club Uses Data Analytics to Send Pitches That Hit the Target

Club Premier uses a data mart and analytics to help partners send targeted promotional offers to the customers most likely to respond.

How CIOs Create a Great Customer Experience

These CIOs collaborate with marketing, continually innovate and use surveys of customer satisfaction.

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Customers Should Be at the Center of the CIO's Agenda

CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts.


California Firefighters Battle Blazes With Data From the Cloud

Crews on the ground use mobile devices to access digital images and data streams as they plan their strategies for responding to California wildfires.

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IT Is a Game-Changer for Tennis

Fans, players, sponsors and coaches all benefit from IT, says Lewis Sherr, chief revenue officer of the U.S. Tennis Association.

5 Things CIOs Need to Know About Hybrid Clouds

The definitions of 'hybrid cloud' may vary, but it's time to start planning the architecture now. It will require new ways of managing IT resources.

CIOs: Get to Know Your Algorithms

Go have a friendly chat with your best data engineer, says Editor in Chief Maryfran Johnson. Then you'll understand why the almighty algorithm merits your attention.

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