A new era in experience



The pandemic has brought about many changes in business, which have affected communications and engagement between colleagues and customers. Research found that in 2020, revenue fell for 72% of European brands, while 44% struggled to fund technology and 33% postponed technology acquisitions.

In collaboration with the London School of Economics, Adobe have released a new study, ‘The New Era in Experience’, with tips from experts on the best ways brands can adapt, survive and thrive in the digital era.

This study explores:

  • How to create standout customer experiences and future-proofing your business.
  • The best way to deal with the challenges and opportunities exposed by the COVID-19 pandemic.
  • The attributes of ‘survivors, hiders and thrivers’, with case studies of thriving brands, including Vodafone and Boots.
  • How to embrace digital transformation.

Click below to discover how to create standout customer journeys and get set for success in a digital age.

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