Improving Customer Experience

2021 Technology Trends: IT in focus

CIOs and their teams have a critical role to play in post-pandemic planning, brand purpose and improving customer experience.

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CIOs and CMOs must coalesce around the data to both protect and grow the business, as well as improve customer experience.

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When IT and marketing work together to focus on improving the customer experience, it’s possible to change the game.

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The pandemic has caused a shift to digital customer interaction almost overnight. That shift is likely to be permanent.

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CIOs are uniquely placed to influence or drive customer experience in the increasingly digital business.

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Customer experience is marketing job’s, right? Not so fast. The CIO is fast becoming an integral player in the new digital, data-centric business.

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These are the key trends that will impact nearly all organizations and be instrumental in planning the transformation of the customer experience.

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