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The Living Enterprise

Improving Customer Experience

2021 Technology Trends: IT in focus

CIOs and their teams have a critical role to play in post-pandemic planning, brand purpose and improving customer experience.

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1

CMOs & CIOs: Why data is key to a successful partnership

CIOs and CMOs must coalesce around the data to both protect and grow the business, as well as improve customer experience.

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2

How CIOs & CMOs can help customers the most during a crisis

When IT and marketing work together to focus on improving the customer experience, it’s possible to change the game.

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3

Why CIOs are shifting priorities to marketing systems

The pandemic has caused a shift to digital customer interaction almost overnight. That shift is likely to be permanent.

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4

Customer experience - the CIO’s perspective

CIOs are uniquely placed to influence or drive customer experience in the increasingly digital business.

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5

Episode 4: Customer experience: The CIO’s perspective

Customer experience is marketing job’s, right? Not so fast. The CIO is fast becoming an integral player in the new digital, data-centric business.

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6

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Transforming CX in 2021: 3 Recipes for Success

These are the key trends that will impact nearly all organizations and be instrumental in planning the transformation of the customer experience.

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7

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