Improving Customer Experience

CMOs & CIOs: Why data is key to a successful partnership

CIOs and CMOs must coalesce around the data to both protect and grow the business, as well as improve customer experience.

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2020 Digital Trends: high tech in focus

Today the value of customer experience is unquestionable. Brands leading the way in CX are 3 x more likely to have significantly exceeded their 2019 goals.

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How CIOs & CMOs can help customers the most during a crisis

When IT and marketing work together to focus on improving the customer experience, it’s possible to change the game.

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Why CIOs are shifting priorities to marketing systems

The pandemic has caused a shift to digital customer interaction almost overnight. That shift is likely to be permanent.

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Customer experience - the CIO’s perspective

CIOs are uniquely placed to influence or drive customer experience in the increasingly digital business.

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Episode 4: Customer experience: The CIO’s perspective

Customer experience is marketing job’s, right? Not so fast. The CIO is fast becoming an integral player in the new digital, data-centric business.

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Developing Collaboration Culture

The ‘new normal’ means reimagining employee productivity and collaboration if organizations are to get the most out of their staff.

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Building a more collaborative workplace

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How the CIO/CMO relationship will become the new normal

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The next step in CIO/CMO collaboration: UCPs

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Listen: Episode 3: Allies and enemies: For influence and opportunity

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