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CIOs and CMOs must coalesce around the data to both protect and grow the business, as well as improve customer experience.
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Today the value of customer experience is unquestionable. Brands leading the way in CX are 3 x more likely to have significantly exceeded their 2019 goals.
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When IT and marketing work together to focus on improving the customer experience, it’s possible to change the game.
The pandemic has caused a shift to digital customer interaction almost overnight. That shift is likely to be permanent.
CIOs are uniquely placed to influence or drive customer experience in the increasingly digital business.
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Customer experience is marketing job’s, right? Not so fast. The CIO is fast becoming an integral player in the new digital, data-centric business.
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The ‘new normal’ means reimagining employee productivity and collaboration if organizations are to get the most out of their staff.
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