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The high-tech sector has been a relatively late adopter of customer experience approaches. However, evidence shows that CX focus drives business growth and customer retention is changing attitudes in the industry. Succeeding in the experience economy means understanding the varied information needs of influencers and decision-makers alike, and personalising communications to their stage in the path to purchase.
This report looks at the growing importance of customer experience within the high-tech sector and how businesses can achieve CX success.