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2021 technology trends in focus
In a world where commercial success is increasingly defined by the quality of customer experience, IT has a critical role to play in ensuring that organizations deliver against the needs and expectations of their customers.
In Adobe’s 2021 Technology Trends Report, an annual report taking in the views of thousands of IT and business leaders worldwide, we look at how organizations have adapted post-pandemic, how they’re looking to the future, and why there’s now a greater focus on customer empathy and brand purpose.
By downloading this whitepaper, you’ll also learn more about the CIO’s evolution within customer experience technology development, how some organizations are being held back by legacy technology and workflow issues, and how you can move ahead of the competition by putting shared customer data and customer journey insights at the heart of your CX strategy.