Customer experience - the CIO’s perspective

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The marketing team, working alongside sales and other business departments, has traditionally been in charge of the customer experience (CX): everything from the design and features of the website, to the ways in which a brand interacts with its customers online and in bricks-and-mortar stores.

Traditionally, once a business decides what it wants, the project would then be handed over to IT to build and support it.

This whitepaper looks at why CIOs must take a more active role in shaping customer experience and how CIO-CMO partnerships are key to delivering compelling customer experiences.

WHITEPAPER: Download now

Additionally, tune in to the CXM Insight Series from Microsoft and Adobe to learn more about how to better understand and master the customer journey. Click here for more information.