The winning playbook for experience personalization

4


11

Personalization is paramount for improving the customer experience. Providing a huge opportunity in terms of emerging marketing capabilities, it’s important to get it right to have the most impact. The strategy must be aligned with people and technology, with goals in place to track success.

Download this playbook to follow Adobe’s guide to building an effective personalization strategy and maturity model, establishing a strong technology foundation, and engaging and expanding the organization.

WHITEPAPER: The winning playbook for experience personalization