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Digital marketing is essential for any business to connect and create solid relationships with the customer. As organizations are relying more heavily on digital business models that support remote working and an enhanced customer experience, chief officers of the technology and marketing departments must work together closely to drive a successful MarTech strategy. The collaborative involvement of the CIO, CMO and stakeholders is key for this digital transformation, the success of which will result in increased ROI and customer loyalty.
This whitepaper explores the CIO’s influence and responsibility in MarTech, as well as how the CIO-CMO collaboration can be most successful.