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At a basic level, trust is the underlying factor of any purchasing decision. No business can afford to make mistakes with customers’ data. It’s the CIO’s responsibility to ensure every business infrastructure and process decision will build and uphold consumers’ trust in the company. For now though, data collection, secure storage, appropriate analysis and privacy – sit firmly within the scope of the CIO’s role.
This whitepaper discusses why trust is becoming a business challenge and how CIOs can deliver on this obligation, with open and creative technology.