Dipti Parmar is an experienced marketing and technology consultant, helping startups, ecommerce brands, and B2B SaaS companies establish thought leadership in their industry with innovative strategies through her agency 99stairs. She is a columnist for leading business and tech publications such as Entrepreneur Mag, Adobe’s CMO.com, and Inc. Dipti has also been listed as a top startup marketer by TechCrunch.
When she’s not drinking her team’s blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses. Follow @dipTparmar on Twitter for her best insights.
Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt.
SMBs have traditionally been slow to implement big data analytics and business intelligence strategies. Now they have enterprise-class resources and tools at their disposal to do so.
Phishing plays on human emotions. But awareness, recognition, training and tech can blunt the most sophisticated attacks.
It pays to centralize management of the tools, methods, and credentials used to access apps, services, and all other parts of the IT ecosystem.
AI-based tools can gather and process candidate data to speed up and streamline candidate sourcing, screening, diversity, and other HR functions.
A variety of technologies are coming together to fast-track supply chain digitization and other innovations.
A lack of both quality data and automated processes continue to shackle transformation efforts at many organizations.