Frank Cutitta

Frank is the CEO & Founder of The Center for Global Branding.

Frank Cutitta is recognized by Folio Magazine as one of the media business’ Top 40 Innovators and Influencers. His work in the media sector focuses on transformational issues related to performance based advertising, database development, content asset enrichment, and the “Big Data Media Company of the Future”.

He founded The Center for Global Branding in 2005 after serving as Chief Executive Officer of the International Advertising Association (IAA), and as a senior international executive at International Data Group (IDG) for over two decades. During his tenure at IDG, Cutitta launched media and advertising operations in over 90 countries including the first Soviet/American media joint venture in 1988.

He is a research fellow and practice leader at Computer Sciences Corporation’s Leading Edge Forum where he authored Weapons of Mass Discussion: Global Enterprise Social Media Strategies for Competitive Advantage; Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT; and Deploying Social BRM Strategies to Build the Brand Called IT.

His recent work focuses on how the growth of data science’s influence in the C-suite is changing the organizational centers of gravity of global enterprises and lines of business. His practice is also studying the increasing convergence of HR, Data Science and IT given the rapid growth and importance of Talent and Human Capital Analytics.

Cutitta is a graduate professor and doctoral candidate at Northeastern University in Boston where he teaches Intercultural Communications, The Global Brand Called You, and The Geography Of Narcissism: The Cross Cultural Aspects of Social Media. He also serves as a Research Fellow at Northeastern’s Center for Sport in Society where he focuses on the generational aspects of sport; and the inter-relationship between sport, media and advertising.

In 2012 he was appointed to the worldwide Board of Directors of HIMSS, the largest trade organization related to information technology in the healthcare sector. He also serves on the board of HIMSS Media, publishers of Healthcare IT News.

On the weekends Frank can be found on the mountains of Vermont teaching at his Grays on Trays program, a snowboarding school tailored to mature beginners. As a passionate foodie and chef, he launched Scary Foodz where among other products he produces very opinionated gourmet beef jerky.

He attended Indiana University (PA); Rider University (NJ) and the University of Pennsylvania’s Wharton School. He is currently completing his doctoral work at Northeastern University in Boston.

The opinions expressed in this blog are those of Frank Cutitta and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.