Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.
Recent announcements by Microsoft and Salesforce on how they’re ramping up integration of AI tools into their software offerings mark the start of a revolution in the CRM marketplace.
Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.
Successful data-driven business models can be built from finding, aggregating and repackaging niche data from unexpected sources.
Data-driven business models often rely on building platforms that bring users and suppliers together in mutually beneficial ways. However, attracting your first customers to a platform that has little to offer can be a stumbling block for many compan
Data that firms can use to increase revenues and reduce costs may be more abundant than many realize. Neglected internal data assets as well as freely available information from the web and public sector could be just what your company needs to strea
APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.
Rethinking how your company’s activities generate data and focusing on its application to business processes might release hidden sources of value. Enterprises across a range of sectors are forging ahead of their competitors through creative da
Embedding data into product and service development cycles can lead to a virtuous circle of innovation and competitive advantage.