• Roger L. Kay, is President of Endpoint Technologies Associates, Inc., an independent market intelligence company. In this capacity, Mr. Kay provides client product and market strategies to IT vendors and their suppliers. Services include expert advice and counsel on the full market cycle (research, analysis, go-to-market, and measurement), long-range planning and market perspective, bulletproofing (trusted sounding board), message tuning (spin management, press release support), competitive assessment, modeling and forecasting and high quality writing services.

    Formerly, Mr. Kay was Vice President of Client Computing at IDC, with responsibility for covering technological, market, and competitive developments related to desktop and portable personal computers. In his capacity as leader of the PC client team, Mr. Kay authored research on competition, technology, and markets in the PC business; produced forecasts; spoke at IDC and other industry forums; contributed to consulting projects; and advised PC industry participants on desktop and notebook matters.

    Before joining IDC, Mr. Kay ran his own research and analysis firm, producing articles, reports, and books on the business implications of technological developments for research houses, consulting companies, and magazines. Previously, he was the director of operations at ILA, a developer that created multilingual text processing software for the U.S. Department of Defense. Prior to that, he ran the Information Systems portfolio at Decision Resources, a technology analysis and publishing spin-off of Arthur D. Little. He has also managed international accounts at Codex, a data communications equipment subsidiary of Motorola, and done new product development for Autex, the first ecommerce network in history.

    He has published in a variety of forums, including Forbes, BusinessWeek, Betanews, Computerworld, WebMaster, The Boston Globe, The Baltimore Sun, World Monitor and American Management Review. He has also appeared as a commentator a number of times on television, including the ABC Evening News and frequent contributions on CNBC. He has also participated in numerous Web-based streaming audio and video programs.

    Mr. Kay received a B.F.A. from Bennington College and an M.B.A. from the University of Chicago Graduate School of Business. He is multilingual, world-traveled, and has bicycled over the Alps. He now lives in Massachusetts with his wife and two children.

    The opinions expressed in this blog are those of Roger L. Kay and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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