Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention

Today, the pressure to deliver differentiated customer experiences is essential as many organisations face significant disruption, such as the increased investment in new sales automation and acceleration technologies to deliver frictionless customer experiences. IT must collaborate with sales leaders to develop new digital transformation initiatives that redefine how sales teams manage customers. This 451 Research brief outlines why businesses are digitising the sales operation through a combination of data, content and intelligent processes to increase sales efficiency.