Content Orchestration – How to Be In Control of Your Content Creation Processes and Multichannel Storytelling

Recently, the demand for rich, engaging content has exploded thanks to the growth of social media and e-commerce as well as trends like customer experience marketing and individualisation. However, content creation is getting increasingly complicated, and if various

teams must work with different versions for web, print, and social, it doesn’t make the process any easier. This white paper discusses the importance of content orchestration and the benefits it can deliver when approached effectively.