The New Normal – Living Life Online

Identity is at the heartbeat of any digital experience. Registration and authentication are the first things users experience, creating the opportunity to make a lasting positive impression or sour someone’s perspective on a brand. Successful organisations must put identity at the centre of their digital strategy and ensure people can move smoothly through an online journey.  This white paper examines consumer preferences when it comes to online experiences and the importance of businesses having effective identity management systems in place.