The data-driven enterprise

It's become one of the truisms of modern business that customer data is a major asset to be mined. But it's not always that straightforward, analyzing effectively requires a new skillset than many enterprises don't have to hand.

Organizations that are data-driven are able to thrive as they can base business decisions on solid evidence.  One of the difficulties that many of these firms have to negotiate is that much data is stored in legacy siloes and is treated purely as transactional data, not as an asset that could be leveraged to provide any real insight.


Businesses that do drill down effectively, however, reap the benefits.  Effective use of data can be employed to improve areas such as personalization, dynamic pricing, market expansion, product innovation and supply chain optimization.   In this paper, AWS can provide guidance to help businesses make better use of data and how it can be used to make businesses more effective.