Narrowing The Customer Expectation Gap Through Data-driven Experiences

In this special webinar, CMO and CIO are joined by SAP thought leader, Scott Treller, along with Cue chief information and digital officer, Shane Lenton, and Thunderhead's Aarron Spinley, to discuss:

> Where the gaps between customer expectations and delivery still exist
> Where challenges and opportunities lie bringing together owned data sources and creating actionable insights that personalise customer engagement
> The role of processes, customer insight and technology in meeting ever-demanding expectations
> How SAP is helping brands to deliver personalised engagement based on trust