Making the Leap to a Digital-First Enterprise

Companies are at an inflection point, as the ability to create seamless digital customer experiences and drive digital revenue become imperative to business success. Companies need to adopt a digital-first mindset and redefine their business models to be able to meet their customers’ expectations. At the core of these new business models are digital products that create exceptional customer experiences. This Harvard Business Review report examines the shift in customers’ digital behaviours and how businesses can overcome their data challenges to thrive in a digital-first era.