Kasanova Switches Back to Original HP Cartridges After Reputation Damage

Kasanova, a leading name in household goods and cookware, manages a network of over 500 franchised stores around Italy. As part of their franchising agreement, Kasanova provides each store with on-site printers to produce both legal documents and promotional materials. This case study explores the benefits that Kasanova was able to realise by partnering with HP and utilising its Original HP Cartridges.