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Adobe

Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service

Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service

Cloud computing has become commonplace at organizations of all sizes. However, not all cloud deployments are created equal. They can range from simply cloud-hosted applications to the most modern purpose-built cloud-native...

Adobe Delivers Tools for AI-Driven Content Recommendations

Adobe Delivers Tools for AI-Driven Content Recommendations

By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in...

Adobe Delivers A Next-Generation Developer Experience

Adobe Delivers A Next-Generation Developer Experience

As brands seek to deploy digital systems to deliver a better customer experience regardless of the channel used by the customer, the ability of developers to create or enhance these systems takes on outsized importance. New...

Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant

Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant

As the pandemic permanently alters the landscape for ecommerce, it’s more important than ever to provide an exceptional buying experience for customers. With stores turning into “pick, pack, and ship” locations and needing to...

Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management

Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management

It takes a great product or service to be named a leader in a Gartner Magic Quadrant (MQ) report. Adobe recently earned that designation in the MQ report focused on CRM lead management. It’s the result of Adobe’s focus on...

Aligning Content Management and Marketing Activities

Aligning Content Management and Marketing Activities

The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. But barriers to effective digital experience project management remain a challenge...

Providing Data Governance for Real-Time Marketing Campaigns

Providing Data Governance for Real-Time Marketing Campaigns

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest...

Real Time for Real Customers

Real Time for Real Customers

What’s the biggest disconnect between digital marketing systems and the customers they serve? Customers behave in real time, and marketing systems do not.

Leveraging Product Recommendations Anywhere on Your Ecommerce Site

Leveraging Product Recommendations Anywhere on Your Ecommerce Site

The beneficial impact of enabling product recommendations can’t be overestimated. A recent post noted that Marshall Wolf Automation saw a 20% increase in average order value after it added product recommendations to its...

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Product recommendations are a well-understood feature of websites, but they’re nearly always discussed in relation to B2C. Who hasn’t encountered Amazon’s promotion of what “customers like you” considered? There seems to be a...