The Business of Data
By Martin De Saulles
Is your business about to be disrupted by data?
The challenge of dealing with COVID-19 comes on top of recent trends in data-driven innovation and presents challenges and opportunities for companies across all sectors.Data ahead! How smart products are changing the traditional sales cycle
Smart and connected products are changing the traditional sales funnel and customer lifecycle and presenting new challenges and opportunities for CIOs.5 factors that will shape data-driven innovation in 2020
The coming year promises new challenges and opportunities for companies building data-driven services.What exactly is a data-driven organization?
Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.5 ways startups are innovating with data
Successful data-driven business models can be built from finding, aggregating and repackaging niche data from unexpected sources.5 ways to kick-start your platform strategy
Data-driven business models often rely on building platforms that bring users and suppliers together in mutually beneficial ways. However, attracting your first customers to a platform that has little to offer can be a stumbling block for many companies.Profiting from free and underused data
Data that firms can use to increase revenues and reduce costs may be more abundant than many realize. Neglected internal data assets as well as freely available information from the web and public sector could be just what your company needs to streamline your operations and beat the competition.5 reasons why your business model may need an API
APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.Why the Internet of Things needs dynamic data exchanges
The IoT promises an exciting future for the creation and exchange of data that could transform business processes and drive the next wave of innovation. However, much work needs to be done in building the data exchanges that will provide the liquidity for this new market.Make your company’s data work harder for you
Rethinking how your company’s activities generate data and focusing on its application to business processes might release hidden sources of value. Enterprises across a range of sectors are forging ahead of their competitors through creative data exploitation.Building a virtuous circle of data-driven innovation
Embedding data into product and service development cycles can lead to a virtuous circle of innovation and competitive advantage.5 reasons why data-driven innovations fail
Make sure you understand some of the key mistakes that companies make when deploying data-driven products into the market.Securing competitive advantage through data exploitation
How companies are using data to beat the competition and secure their market position.
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